Crayola LLC, the brand that inspires creativity through color, and Mrs. Bloom’s License Corp., an international importer and distributor of fresh cut flowers, announced the vibrant launch of Crayola Flowers, a collaboration that reimagined how consumers could shop with a purpose and nonprofits can raise funds for their causes.

Uniting color, creativity, and kindness, Crayola Flowers was a pioneering platform developed by Mrs. Bloom’s through which consumers could purchase colorful blooms with a portion of proceeds from every sale donated to a participating nonprofit of their choice.

For more than 120 years, Crayola has inspired countless generations to embrace color as a means to explore their creativity and imagine the unimaginable. Crayola Flowers was proud to launch with the following nonprofit organizations and causes: 4-H,  A Kid Again, American Foundation for Suicide Prevention, American Heart Association, Autism Speaks, Big Brothers Big Sisters of America, Hawai’I Community Foundation Maui Strong Fund, On Our Sleeves, One Tree Planted, Operation Homefront, St. Jude’s Children’s Research Hospital, The Humane Society, and Wounded Warrior Project.

Geared toward nonprofit fundraising administrators, the Crayola Flowers platform enabled any nonprofit – from national organizations and their local chapters, to schools, animal shelters, historical societies, religious groups, and more – to create and share their custom flower shop with anyone passionate about their cause. Proceeds donated to the organization could range from 10 percent to 50 percent or more depending on which of the three fundraising options the nonprofit chooses. The platform also provided fundraising administrators a suite of tools to make creating, sharing, managing, and tracking fundraisers easy.

Mrs. Bloom’s sources all the flowers from responsible growers around the world and ships via FedEx directly to consumers in the continental United States.

Inviting all to join in on the launch to market celebration, Mrs. Bloom’s and Crayola activated a vibrant “Crayola Flowers Giving Garden” in Grand Central Terminal in New York City where commuters and visitors alike would have the opportunity to immerse themselves in a colorful, floral display. Hosted in Vanderbilt Hall Sept. 19-20, the interactive event will showcase beautiful blooms and highlight nonprofit organizations and their amazing causes