Partnership:

Crayola IDEAworks: The Creativity Exhibition and Post It

Description:

Crayola, in collaboration with Agency808, partnered with Post-It in a sponsorship deal for the immersive CRAYOLA IDEAWORKS: THE CREATIVITY EXHIBITION.

Within the state-of-the-art museum experience, visitors got the chance to draw their ideas down on custom Post-It pads with Crayola crayons. Using their own imagination and inspiration, visitors designed their solutions for the challenge they’ve been given. Once done, visitors inspired others by sticking their creative drawings on the wall for everyone to see!

The partnership demonstrated that when you have both a Crayola marker and a Post-It Pad, making notes will help you take action on your ideas.

Partnership Opportunity:
Crayola IDEAworks: The Creativity Exhibition/Toys
Company:
Crayola
Partner/Category:
Post It /Household
Timing:
February 1st Quarter 2021
Target:
Male
Female
Kids (6-11)
Tweens
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Tour
Other
Media Elements:
Online
Product Placement
Social Media
Created On:
2021-03-31
Last Modified on:
2021-04-19
Companies Involved
ANNE G
ANNE G President Anne Groben & Associates
Tuck

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