Partnership:

Crayola IDEAworks: The Creativity Exhibition and The Franklin Institute

Description:

Crayola partnered with The Franklin Institute and Agency808 on the immersive CRAYOLA IDEAWORKS: THE CREATIVITY EXHIBITION.

This exhibition was a state-of-the-art museum experience. CRAYOLA IDEAWORKS: THE CREATIVITY EXHIBITION was produced by Agency808 in collaboration with The Franklin Institute with the world-premiere of the U.S. tour launching at The Franklin Institute in Philadelphia on February 13, 2021.

The exhibit allowed visitors to immerse themselves in state-of-the-art digital intractives that provided a personalized adventure guided by RFID wristbands. The exhibit will allow guests to encounter three distinct areas:

  • Workshop: the opening space in which visitors test their creativity with questions and puzzles.
  • Colorverse: puts visitors skills into action by testing solutions to complex problems based on current scientific research and discovery.
  • The Grand Finale: gives guests a customized summary that celebrates their creative strengths throughout their adventure, highlighting each individual's unique superpowers

Partnership Opportunity:
Crayola IDEAworks: The Creativity Exhibition/Toys
Company:
Crayola
Partner/Category:
The Franklin Institute /Attractions
Timing:
3rd Quarter 2020
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Other
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-10-08
Companies Involved
ANNE G
ANNE G President Anne Groben & Associates
Tuck

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