Crayola partnered with The Franklin Institute and Agency808 on the immersive CRAYOLA IDEAWORKS: THE CREATIVITY EXHIBITION.

This exhibition was a state-of-the-art museum experience. CRAYOLA IDEAWORKS: THE CREATIVITY EXHIBITION was produced by Agency808 in collaboration with The Franklin Institute with the world-premiere of the U.S. tour launching at The Franklin Institute in Philadelphia on February 13, 2021.

The exhibit allowed visitors to immerse themselves in state-of-the-art digital intractives that provided a personalized adventure guided by RFID wristbands. The exhibit will allow guests to encounter three distinct areas:

• Workshop: the opening space in which visitors test their creativity with questions and puzzles.
• Colorverse: puts visitors skills into action by testing solutions to complex problems based on current scientific research and discovery.
• The Grand Finale: gives guests a customized summary that celebrates their creative strengths throughout their adventure, highlighting each individual's unique superpowers