Partnership:

Creed and Nike/Jordan

Description:

WARNER BROS. STUDIOS and NIKE’S JORDAN BRAND partnered to celebrate the sport of boxing and the film, CREED. The film’s star Michael B. Jordan participated in training sessions, which mimicked those he endured for the film, with fans in Los Angeles, New York City and Chicago. The experience highlights the brand’s 2015 apparel collection and was used in promotional material. JORDAN and NIKE shoes and apparel were featured in the film. NIKE’S JORDAN shared images of Michael B. Jordan training on their official social media pages.

Partnership Opportunity:
Creed/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Nike/Jordan /Fashion
Timing:
4th Quarter 2015
Target:
Male
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Promotional Elements:
Branded Content
Media Elements:
Social Media
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2015-12-14
Tuck

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