Partnership:

Crocs and Hidden Valley Ranch

Description:

Crocs teamed with Hidden Valley Ranch to release limited-edition Crocs that are inspired by the popular ranch brand. 

The Crocs are a pale beige and speckled with green to represent the ranch's herbal ingredients. The shoes included nine Jibbitz charms that represent popular foods that ranch is paired with. Some of the foods included pizza, vegetables and French fries. 

The Crocs were exclusively available on crocs.com for $70 USD and only available to customers who won the chance to buy them via a drawing system. 

Crocs and Hidden Valley Ranch also worked with musician Saweetie, who has publicly stated her love for the condiment. Saweetie promoted a sweepstakes for fans in New York City, Los Angeles and Chicago. Fans in those cities could enter the chance to win a themed gift of pizza, Hidden Valley Ranch and the Hidden Valley Ranch x Crocs clogs. 

Partnership Opportunity:
Crocs/Fashion
Partner/Category:
Hidden Valley Ranch /CPG
Timing:
September 3rd Quarter 2021
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
In-Store / Retail
Contest / Sweepstakes
Media Elements:
Celebrity Appearance / Endorsement
Micro site
Mobile
Online
Social Media
Created On:
2021-09-20
Last Modified on:
2021-09-21
Companies Involved
Tuck

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