Partnership:

Cruella and oVertone

Description:

Walt Disney Studios partnered with oVertone on an exciting collaboration celebrating the release of CRUELLA.

The partnership consisted of oVertone launching conditioner kits inspired by CRUELLA. The conditioner coloring kits allowed oVertone customers to replicate the look of Disney's CRUELLA. The line included Black White and Wicked Conditioner Kits, Rebel Red Conditioner Kits, Breaking News Brown Conditioner Kits and more. 

Each conditioner kit in the collection represented the distinct look of a character in the film. If fans were unsure of which shade to choose, they could go to oVertone's website and take a special quiz!

Partnership Opportunity:
Cruella/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
oVertone /Health & Beauty
Timing:
June 2nd Quarter 2021
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
Media Elements:
Online
Print Advertising
Social Media
Created On:
2021-06-01
Last Modified on:
2021-06-01
Companies Involved
Tuck

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