Partnership:

Cyberpunk 2077 and Secretlab

Description:

 CD Projekt partnered with Secretlab to promote the gaming release of CYBERPUNK 2077.

Secretlab collaborated with CD Projekt to create and launch a gaming chair celebrating CYBERPUNK 2077. The Secretlab CYPERBUNK 2077 Edition gaming chair came in Titan and Omega models. The neon yellow color scheme drew from the color scheme of the game and each chair had a logo of rock band Samurai that evoked the one found on CYBERPUNK 2077 main character Johnny Silverhand.

Partnership Opportunity:
Cyberpunk 2077/Gaming & Esports
Partner/Category:
Secretlab /Tech
Timing:
October 4th Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Other
Created On:
2020-11-30
Last Modified on:
2021-01-06
Companies Involved
Tuck

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