Partnership:

D-TRIX PRESENTS DANCE SHOWDOWN and The Coca-Cola Company

Description:
DanceOn partnered with Coca-Cola and the (RED) Campaign for the special episode of D-TRIX PRESENTS DANCE SHOWDOWN, the season three premiere of the #1 dance entertainment network on Youtube. Together, they got people to participate in a global dance movement to help end mother to child transmission of HIV by 2015. During the week of November 11, 2013, DANCE SHOWDOWN featured a Coca-Cola Mini Challenge that brought the cast to Los Angeles, encouraging fans to support the fight against AIDS, teaching dance moves and encouraging fans to upload videos of themselves dancing to YouTube or Instagram using #CokeREDMoves. For the first 1,000 videos submitted, Coca-Cola made a donation to the Global Fund which buys life-saving medicine for those with HIV. http://www.prnewswire.com/news-releases/danceon-partners-with-coca-cola-and-red-campaign-for-special-episode-of-d-trix-presents-dance-showdown-231022901.html
Partnership Opportunity:
D-TRIX PRESENTS DANCE SHOWDOWN/Financial & Insurance
Partner/Category:
The Coca-Cola Company /CPG
Timing:
November 4th Quarter 2013
Target:
Male
Female
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2019-04-26
Companies Involved
Tuck

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