Partnership:

Dapper Dan and Pepsi Co

Description:

Pepsi teamed with Harlem couturier, Dapper Dan, to create the Pepsi X Dapper Dan Football Watching Capsule Collection to support their Made For Football Watching campaign. 

The collaboration exclusively sold on MadeForFootballWatching.com, included a plush lounger, hoodie, bucket hat and a Pepsi can. Capsule items are only available to the first 400 eligible consumers that sign up. The first three eligible consumers will receive the custom lounger, handmade in Dapper Dan's Harlem atelier. 

A chance to win the entire collection will be open from September 12-18 and September 26-October 2 with redeemable points that fans can earn through the "Made for Football Watching" program.

Partnership Opportunity:
Dapper Dan/Fashion
Partner/Category:
Pepsi Co /CPG
Timing:
September 3rd Quarter 2021
Target:
Male
Female
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
Contest / Sweepstakes
Media Elements:
Online
Social Media
Created On:
2021-09-09
Last Modified on:
2021-09-10
Companies Involved
Tuck

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