Partnership:

Warner Bros. Pictures and NYX Cosmetics

Description:

Warner Bros. partnered with NYX Cosmetics for the film DARK SHADOWS with a Sweepstakes. To enter, contestants had to visit www.NYXCosmetics.com/DarkShadows and fill out the entry form. One Grand Prize winner received a round trip economy class tickets to Los Angeles, California, 3 days, 2 night hotel stay, a VIP Tour of Warner Bros. Studios for the winner and Guest, a shopping spree for the winner at Ulta Beauty, and a NYX Cosmetics gift bag. The contest ran from April 16, 2012 through May 11, 2012. NYX Cosmetics also produced a Crimson Amulet collection inspired by the film. It comprised of 24 matte and shimmery lush eye shadows, 5 blushers, 1 luminous highlighter, 4 lip colors, 1 HD Studio eye shadow base, and 1 extreme black liquid eye liner. The Crimson Amulet retailed at $25.00 and could be found online or in select stores. DARK SHADOWS released in theaters May 11, 2012.

Partnership Opportunity:
/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
NYX Cosmetics /Health & Beauty
Timing:
May 2nd Quarter
Target:
Female
Tweens
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-08
Companies Involved
Tuck

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