Partnership:

DAYTONA 500 and ConAgra Foods

Description:
ConAgra Foods and the Daytona International Speedway teamed up to promote the DAYTONA 500. Each package of Act II Popcorn included an official mail-in form to enter the Daytona 500 Getaway Sweetstakes. The grand prize was a trip for four to the DAYTONA 500. Two hundred fifty first prize winners received a DAYTONA 500 logo hat, and 250 second prize winners received a racing season''s worth of Act II popcorn. The promotion ended May 5, 2006.
Partnership Opportunity:
DAYTONA 500/Sports
Partner/Category:
ConAgra Foods /CPG
Timing:
February 1st Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-02-06
Companies Involved
Tuck

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