Partnership:

Daytona 500 and Ford

Description:

Those associated with the Daytona 500 and Ford partnered for the release of the “Dash to Daytona Sweepstakes.”  To enter the sweepstakes participants simply had to visit www.DashtoDaytona.com with one entry per person.  The grand prize offered was the winner’s choice of a selection of the Ford Eco-Boost line of vehicles including the 2015 Focus, Fiesta, Taurus, Fusion, Mustang, Edge or Escape.  The winner also had a choice between either an all-expenses paid trip to the 2016 Rolex 24 at Daytona or the 2016 Daytona 500.  The promotion began on 6/23/15 and lasted until 12/31/15.  

Partnership Opportunity:
Daytona 500/Sports
Partner/Category:
Ford /Automotive
Timing:
June 2015
Target:
Male
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-07-15
Companies Involved
Tuck

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