Partnership:

DC Comics and Hershey's

Description:

Warner Bros. Consumer Products and DC Comics formed a partnership with Hershey's to release a line of superhero chocolate bars in the summer of 2020.

The Hershey's chocolate bars featured co-branded packaging that showcased DC Comics' superheroes. The Hershey's Super Hero Milk Chocolate bars came in packaging that featured classic heroes such as Batman, Superman and Wonder Woman.

The Hershey's Super Hero Milk Chocolate officially launched June 2020 but they were made available a month earlier to frontline workers combatting the coronavirus pandemic.

Partnership Opportunity:
DC Comics/Publishing
Company:
Warner Bros. Consumer Products
Partner/Category:
Hershey's /CPG
Timing:
May 2nd Quarter 2020
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2021-07-26
Companies Involved
Warner Bros. Consumer Products
TPN
Tuck

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