Description:
Campaign linking "Superman Racing" & Superman character with Jeff Gordon & other racing stars. The 8 drivers featured will race Superman-themed cars. And 180,000 copies of a custom comic book will be sold at Kmart with a "Superman Racing" t-shirt.
Partnership Opportunity:
DC COMICS/Financial & Insurance
Partner/Category:
NASCAR /Sporting Goods
Timing:
May 2nd Quarter 1999
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
1999-06-01
Companies Involved
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