Partnership:

DEADPOOL 2 and Espolòn

Description:
20th Century Fox Filmed Entertainment and Campari's Espolòn tequila brand teamed up to celebrate the theatrical release of DEADPOOL 2. The irreverent, loquacious anti-hero, DEADPOOL, assumed the role of “Creative Director for Culture ‘n Stuff” of the fast-growing tequila brand, leading up to the theatrical release of this highly-anticipated sequel, in theaters nationwide on May 18th.

The promotional campaign included custom packaging, in-store displays, out-of-home, social media, and a full-page ad in the New York Times on May 6th.

Partnership Opportunity:
DEADPOOL 2/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Espolòn /Beverages
Timing:
April 2nd Quarter 2018
Target:
Male
Female
Promotional Elements:
Branded Content
Collectible
Contest / Sweepstakes
On Pack
POP Display / End Cap / Shelf-Talker
Media Elements:
Celebrity Appearance / Endorsement
Influencers / Brand Ambassadors
Other
Social Media
Created On:
2020-11-30
Last Modified on:
2023-08-15
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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