Sony Screen Gems teamed up with the U.S. Army for the DEAR JOHN “BOOKS TO MOVIES” PROMOTION. The U.S. Army offered a DEAR JOHN sweepstakes at 51 Army garrisons worldwide where the grand prize winner won a trip for two to Charleston, South Carolina. The promotion included a 30 second TV and radio spot which ran on in-house military networks, a co-branded signage in library and high-traffic locations around the garrison, and online banner ads on websites. The marketing campaign ran from January 11, 2010 to February 14, 2010.