Universal Music Group, together with PepsiCo and the NFL, partnered to promote the PEPSI ZERO SUGAR SUPER BOWL LI HALF TIME SHOW headlined by Lady Gaga. The “Guest of Honor Contest” provided fans the opportunity to see Lady gaga perform live at the NRG Stadium in Houston, TX. To enter, fans had to create a video between 15 – 60-seconds detailing why they are Lady Gaga’s biggest fan, and why they deserve to win. Contestants then posted their submissions to either Instagram or Twitter with the hashtags #GOHcontest and #PepsiHalfTime.

Judges used four criteria – originality, technical skill, engagement and excitement and overall appeal – to evaluate submissions and selected 15 winning entries. Each contestant received a four-night stay in Houston, including complimentary air and ground transportation, passes for themselves and a guest to attend the PEPSI ZERO SUGAR SUPER BOWL LI HALF TIME SHOW, and a $400 gift card.

The contest ran from December 1 – December 15, 2016.