Denny's launched a new kids menu featuring much-loved characters from DreamWorks Animation’s award-winning film and television franchises. Kicking off with Penguins of Madagascar, Puss In Boots and Turbo FAST, in addition to many popular characters such as Shrek appearing throughout the year, the colorful characters adorn Denny’s kids menu in a variety of interactive, themed puzzles and games to enjoy during mealtime. In addition, families had access to a variety of fun family activities via the DreamWorks COLOR App along with an exciting selection of movie content, games and more.

Denny’s offered three more engaging DreamWorks kids menus through 2015, inspired by
films Mr. Peabody & Sherman, The Croods, Home, How to Train Your Dragon and more, and
each featured fresh new movie characters, themed games and activities from these titles for
families to enjoy.

In conjunction with the new kids menu and interactive entertainment for families, Denny’s supported its DreamWorks promotional partnership with a national 15-second advertising spot set in America’s Diner, featuring exclusive custom animation with DreamWorks characters and promoting Kids Eat Free Tuesdays at Denny’s from 4:00 p.m. to 10:00 p.m.. Guests were also invited to engage with Denny’s online with a variety of planned social media activations to support the partnership and in-store elements.