Partnership:

Denver Broncos and Esports Entertainment Group

Description:

The Denver Broncos (a NFL franchise) has partnered with Esports Entertainment Group to become the Broncos offical esport tournament provider. The deal also brought an offical competitive esports organiation to the Denver area.

Per part of the agreement, Esports Entertainment Group is allowed to use official Broncos branding and logo as well as include Broncos players such as star player Von Miller in marketing efforts. The partnership also allowed Esports Entertainment Group to use the Broncos Stadium to host Madden NFL esport events and tournaments.

Further details include that Madden NFL tournaments will also be featured in official Broncos digital marketing efforts across social, email, mobile, and online channels.

Partnership Opportunity:
Denver Broncos/Sports
Partner/Category:
Esports Entertainment Group /Gaming & Esports
Timing:
March 1st Quarter 2021
Target:
Male
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Celebrity Appearance / Endorsement
Mobile
Online
Social Media
Influencers / Brand Ambassadors
Created On:
2021-03-31
Last Modified on:
2021-03-31
Companies Involved
Tuck

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