Partnership:

#DesignatedRider and Uber

Description:
Uber and Mothers Against Drunk Driving (MADD), in partnership with ROUGH NIGHT actress Jillian Bell, teamed up for a designated rider campaign. The collaboration aimed to help keep roads safe by getting people to commit to be a “designated rider” if their festivities include alcohol. Uber also promoted the “Safe Rides Pledge” in New York state during the holiday season: When participants took the pledge, they were entered for the chance to win free roundtrip rides in participating cities (up to $50 each way) for 20 friends, family members, or colleagues to get to and from a holiday event of their choosing.
Partnership Opportunity:
#DesignatedRider/Non-Profit Organizations
Company:
Mothers Against Drunk Driving
Partner/Category:
Uber /App
Timing:
December 4th Quarter 2017
Target:
Male
Female
Promotional Elements:
Branded Content
Contest / Sweepstakes
Media Elements:
Email
Micro site
Mobile
Online
Social Media
TV Spot
Influencers / Brand Ambassadors
Created On:
2020-11-30
Last Modified on:
2018-08-24
Companies Involved
Mothers Against Drunk Driving
Tuck

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