Partnership:

DESPICABLE ME 2 and Betty Crocker

Description:

Universal Pictures partnered with Betty Crocker to further advertise their upcoming film, DESPICABLE ME 2. The lovable characters from the film were featured on Betty Crocker`s Fruit Roll-Ups and Gushers. DESPICABLE ME 2 will be released in theaters on July 3rd, 2013.

Partnership Opportunity:
DESPICABLE ME 2/Theatrical
Company:
Universal Pictures
Partner/Category:
Betty Crocker /CPG
Timing:
July 3rd Quarter 2013
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-20
Companies Involved
Tuck

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