Partnership:

Universal Pictures and Candy Mania

Description:

Universal Pictures partnered with Candymania and created online games that featured the Minions from the movie, DESPICABLE ME 2. Players had to go onto candymania.com to play the games. The two games that had featured the minions were: DESPICABLE ME 2 Minion Golf and DESPICABLE ME 2: Mission ImPOPsible. In the golf game, the players objective was to feed as many of the Minions by golfing the candies to them. The main candies featured this game were Bottle Pop, Push Pop, and Ring Pop. In Mission ImPOPsible, the player took on the good Minion`s character and their goal was to fight off the bad Minions by shooting them with Juicy Drop taffy juice. After the player successfully reaches that orange button and frees their friends, the player won. DESPICABLE ME 2 shot into theaters on July 3rd, 2013.

Partnership Opportunity:
/Theatrical
Company:
Universal Pictures
Partner/Category:
Candy Mania /
Timing:
July 3rd Quarter 2013
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-20
Companies Involved
Tuck

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