Partnership:

DESPICABLE ME 2 and Capri-Sun

Description:
Universal Pictures partnered with Capri-Sun for the theatrical release of DESPICABLE ME 2. Capri-Sun featured the film on pack of their 10-pack drink boxes. Capri-Sun offered a family holiday for four to Universal Orlando Resort in Florida. The brand also offered the chance to download a "child goes free with every full paying adult" voucer to a number of family-friendly location across the UK. The offer ran across all variants of Capri-Sun`s 10-pack that began early July and ran for eight weeks. Branded FSDUs and posters drove in-store awareness of the promotion, and a media consumer campaign aimed to target moms at key times during the week to further drive purchases. DESPICABLE ME 2 released in theaters, July 3, 2013. http://www.promomarketing.info/shopper/on-pack/capri-sun-and-despicable-me-2-summer-promotion/18619
Partnership Opportunity:
DESPICABLE ME 2/Theatrical
Company:
Universal Pictures
Partner/Category:
Capri-Sun /CPG
Timing:
July 3rd Quarter 2013
Target:
Male
Female
Preschool
Kids (6-11)
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
Companies Involved
Tuck

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