Partnership:

DESPICABLE ME 2 and Cheetohs

Description:
Universal Pictures and Cheetohs teamed up for the theatrical release of DESPICABLE ME 2. Fans were able to purchase a bag of Cheetohs to receive a Sweepstakes Code. After receiving the code, they had to visit www.cheetohsoneinaminion.com and complete their entry. Two thousand first prize winners were chosen throughout the duration of the promotion and they won a pair of DESPICABLE ME 2 movie tickets awarded in the form of a Fandango promotional code. One grand prize winner was selected and won a trip for the winner and eleven guests to Universal Orlando Resort in Orlando, Florida. The trip consisted of round trip airfare, hotel accommodations for three nights, ground transportation to and from the airport and hotel, three park unlimited passes for the winner and eleven guests, and a ticket for everyone to see the Blue Man Group performance. DESPICABLE ME 2 released July 3, 2013. http://cheetosoneinaminion.com/placeholder/late
Partnership Opportunity:
DESPICABLE ME 2/Theatrical
Company:
Universal Pictures
Partner/Category:
Cheetohs /CPG
Timing:
July 3rd Quarter 2013
Target:
Male
Female
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
Companies Involved
Tuck

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