Partnership:

DESPICABLE ME 2 and Chiquita Bananas

Description:

Universal Pictures Home Entertainment partnered with Chiquita for the home entertainment release of DESPICABLE ME 2. Chiquita featured the minions on their stickers and hosted an online sweepstakes. To participate in the sweepstakes, consumers had to visit www.minionslovebananas.com/sweepstakes and fill out the online entry form. One grand prize winner was selected and received a 60" Sony Smart TV with full HD 1080p, a Smart Blu-Ray Player with wifi, a Sony HD A/V Home Theater Receiver, and a DESPICABLE ME 2 Blu-Ray Combo Pack. Five first prize winners received a "Grand Swag Pack" that consisted of a Minion plush toy, DESPICABLE ME 2 Blu-Ray Combo Pack, a Chiquita USB drive, a Chiquita tumblr, a banana holder and an Eco Gray Zip Hoodie. The promotion ran from November 1, 2013 through December 30, 2013. DESPICABLE ME 2 released on DVD and Blu-Ray December 10, 2013. http://minionslovebananas.com/sweepstakes/

Partnership Opportunity:
DESPICABLE ME 2/Home Entertainment
Company:
Universal Studios Home Entertainment
Partner/Category:
Chiquita Bananas /CPG
Timing:
December 4th Quarter 2013
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-20
Companies Involved
Universal Studios Home Entertainment
Tuck

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