Universal Pictures partnered with Progressive Insurance for the theatrical release of DESPICABLE ME 2. Progressive Insurance featured the film in a TV spot, hosted an online game on a microsite, offered exclusive downloadble content as well as a sweepstakes. In the game, Progressive personality, Flo, was featured alonside the Minions and both Flo and the Minions were featured in the downloadble content.

For the sweepstakes, the grand prize winner received a trip to Hollywood with airfare and hotel accommodations, a private tour of Universal Studios back lot to meet the Minions, dinner at an LA restaurant, personalized sketch of the winner with Gru and the Minions, signed by executive producer, Chris Melandandri, DESPICABLE ME 2 ticket, and a swag bag of Progressive and Minion gear.