Partnership:

DESPICABLE ME 2 and Toys "R" Us

Description:
Universal Pictures partnered with Toys "R" Us for their film, DESPICABLE ME 2. The companies targeted their younger audience by producing DESPICABLE ME 2 toys for children to play with. The products featured some of the movie`s loved characters like Gru, the Minions. Found on the shelves of Toys "R" Us was talking and singing minions like Stuart, Tim, and Dave. DESPICABLE ME 2 soft minion goggles to make children look as though they had bulging eyes like the minions, and a Banana Fart Blaster that was used by the minions in the movie. In addition to the toys, Toys "R" Us had a promotion for customers who bought any DESPICABLE ME 2 products that totaled to $30 or more, they received a free movie ticket to the movie. DESPICABLE ME 2 blasted into theaters on July 3rd, 2013.
Partnership Opportunity:
DESPICABLE ME 2/Theatrical
Company:
Universal Pictures
Partner/Category:
Toys "R" Us /Retail
Timing:
July 3rd Quarter 2013
Target:
Male
Female
Preschool
Kids (6-11)
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
Companies Involved
Tuck

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