Partnership:

DESPICABLE ME 3 and McDonald's

Description:
Universal Pictures and McDonald’s teamed up to promote the release of DESPICABLE ME 3. The partnership included a new collection of Happy Meal toys featuring characters from the film. For a limited time, fans received one of twelve collectable toys in each McDonald’s Happy Meal. The toys could also be scanned for McPlay Power, which unlocked games playable on smartphones and tablets.
Partnership Opportunity:
DESPICABLE ME 3/Theatrical
Company:
Universal Pictures
Partner/Category:
McDonald's /Dining
Timing:
July 3rd Quarter 2017
Target:
Male
Female
Kids (6-11)
Tweens
Family
Promotional Elements:
Advergame
Branded Content
Premiums / Giveaways
Premiums / Giveaways
Discount / Special Offer / Promo Code
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2017-07-19
Companies Involved
Tuck

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