Partnership:

DESPICABLE ME and Travel Impressions

Description:
Universal Pictures teamed up with American Express and Travel Impressions to promote the film DESPICABLE ME. Customers had to book their specialized trips to Las Vegas, Nevada or Paris, France with their American Express Cards and through Travel Impressions. Each time a trip was booked, contestants were able to send out an entry form that gave them an opportunity to win a trip to Los Angeles to attend a Universal Pictures premiere and a trip for four to the Universal Orlando Resort. Also, contestants were automatically entered into the Despicable Me Sweepstakes for a chance to win a private screening of the movie. The promotion ran from June 19, 2009 to April 30, 2010.
Partnership Opportunity:
DESPICABLE ME/Theatrical
Company:
Universal Pictures
Partner/Category:
Travel Impressions /Fashion
Timing:
February 1st Quarter 2010
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-09-29
Companies Involved
Tuck

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