Partnership:

DESPICABLE ME and Trilogy Studios

Description:
Universal Pictures partnered with Trilogy Studios to promote DESPICABLE ME. Trilogy Studios created the DESPICABLE ME Storybook App for iPad, iPhone, iPod touch and Android devices. Based off the film, the storybook tells the story in an interactive fashion. It also included three features for parents and children to learn and explore while engaging with the adventure in new ways and taking part in a read-a-long narration of the story.
Partnership Opportunity:
DESPICABLE ME/Theatrical
Company:
Universal Pictures
Partner/Category:
Trilogy Studios /Online
Timing:
February 1st Quarter 2012
Target:
Male
Female
Preschool
Kids (6-11)
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2012-02-13
Companies Involved
Tuck

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