Partnership:

DESPICABLE ME MINION MAYHEM and Otter-Pops

Description:

Universal Studios Hollywood together with The Jel Sert Company partnered for a promotional campaign in support of the all new 3-D experience ride, DESPICABLE ME MINION MAYHEM. The Otter Pop Go Hollywood sweepstakes promotion included DESPICABLE ME MINION MAYHEM branded on-pack creative and in-store POS in approximately 15K stores like Kroger, SuperValu, Rite Aid and Safeway. The program was so enticing that Walmart brought the partnership to its 3,500 stores. The program was further supported with a comprehensive social, mobile, and digital campaign via Jel Sert and Universal Studios Hollywood owned media including a mobile-optimized microsite and game at OtterPopsGoHollywood.com, banner ads, Twitter and Facebook posts. Grand prize winners received family vacation packs for 4 to Universal Studios Hollywood to experience the DESPICABLE ME MINION MAYHEM ride. Daily entrants had the chance to win Despicable Me or Otter Pops branded prizes. In addition to providing excitement at retail, the program was developed to increase online activity on the Otter Pops Facebook page and other Jel Sert media.

Partnership Opportunity:
DESPICABLE ME MINION MAYHEM/Tech
Company:
Universal Pictures
Partner/Category:
Otter-Pops /CPG
Timing:
May 2nd Quarter 2014
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
On Pack
Contest / Sweepstakes
Media Elements:
Social Media
Created On:
2020-11-30
Last Modified on:
2017-04-25
Tuck

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