Partnership:

Devour and Barstool Sports

Description:
Kraft Heinz partnered with Barstool Sports to promote DEVOUR frozen Meals, frozen sandwiches & instant bowls. The promotion consisted of launching the DEVOUR RV in which Barstool personalities took on the road to Atlanta.

DEVOUR sponsored Barstool’s social media and podcast content on the road featuring Barstool’s Big Cat, PFT Commenter, Rone and Kate.

DEVOUR also gave 15 fans a chance to win a DEVOUR freezer and a year’s supply of frozen meals through its first ever sweepstakes. One grand prize winner received the Ultimate Man Cave, which also included a year’s supply of DEVOUR.

Partnership Opportunity:
Devour/CPG
Company:
Kraft Heinz
Partner/Category:
Barstool Sports /Online
Timing:
January 1st Quarter 2019
Target:
Male
Teens
Family
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Mobile
Online
Product Giveaways
Social Media
Created On:
2020-11-30
Last Modified on:
2019-02-05
Companies Involved
Kraft Heinz
Tuck

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