Partnership:

DIARY OF A WIMPY KID: DOG DAYS and Wholly Guacamole

Description:

20th Century Fox partnered with Wholly Guacamole for the theatrical release of DIARY OF A WIMPY KID: DOG DAYS and the home video release of DIARY OF A WIMPY KID. Specially marked boxes of Wholly Guacamole?brand Classic and Spicy guacamole and Wholly Guacamole?100 calorie snack packs, featured an entire brand takeover from Jeff Kinney`s best-selling franchise Diary of a Wimpy Kid. The brand takeover included a $5 rebate offer on the purchase of DIARY OF A WIMPY KID and DIARY OF A WIMPY KID: RODRICK RULES Blu-ray(TM) and DVD along with the purchase of one Wholly Guacamole?product. The offer also coincided with the theatrical release of the third franchise movie, DIARY OF A WIMPY KID: DOG DAYS. DIARY OF A WIMPY KID: DOG DAYS released in theaters August 3, 2012.

Partnership Opportunity:
DIARY OF A WIMPY KID: DOG DAYS/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Wholly Guacamole /CPG
Timing:
July 3rd Quarter 2012
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-14
Companies Involved
20th Century Fox Filmed Entertainment
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