Partnership:

DIC ENTERTAINMENT and General Mills

Description:
DIC Entertainment teamed with General Mills to promote the DIC ROSTER. Attached to specially marked boxes of General Mills cereal was a free DVD containing special episodes from a variety of DIC characters including Madeline, Strawberry Shortcake, and Inspector Gadget. Consumers had a chance to collect all 5 DVD’s on different General Mills cereal boxes. In addition, boxes also contained an order form to receive a Strawberry Shortcake watch for $4.99, and the offer expired June, 30 2005.
Partnership Opportunity:
DIC ENTERTAINMENT/Home Entertainment
Partner/Category:
General Mills /CPG
Timing:
1st Quarter 2005
Target:
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-04-06
Companies Involved
Tuck

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