Partnership:

and Skinny Cow

Description:
Lionsgate partnered with the Nestle Skinny Cow brand for the film DIRTY DANCING. Skinny Cow celebrated the 25th anniversary of the film with leading lady Jennifer Grey and the brand encouraged women to "grab their girlfriends and shake their sass" at the summer Skinny Cow DIRTY DANCING 25th Anniversary Tour. The Tour coincided with Lionsgate`s DIRTY DANCING Colllection Blu Ray release, My 22, 2012. Skinny Cow also held a sweepstakes where the brand gave away two all-expense-paid trips to the star-studded DIRTY DANCING 25th Anniversary Party in Los Angeles on August 21, 2012 at the world famous Chinese Theater. Two fans and three of their BFFs had the opportunity to meet Jennifer Grey in person backstage. Fans also had the chance to win the trip by playing the on-pack Instant Win Game on select SKINNY COW products.
Partnership Opportunity:
/Home Entertainment
Partner/Category:
Skinny Cow /CPG
Timing:
August 3rd Quarter 2012
Target:
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2012-05-09
Companies Involved
Tuck

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