Partnership:

DIRTY DANCING: HAVANA NIGHTS and FTD.com

Description:

FTD.com launched a promotional initiative to support an online sweepstakes during Valentine`s Day, one of its highest traffic time period, tying in with the film, DIRTY DANCING: HAVANA NIGHTS. For this, FTD.com created a dedicate sweepstakes page linked from its home page to promote the sweepstakes in all order confirmation e-mails to consumers who ordered flowers and gifts during the promotion time period.

Partnership Opportunity:
DIRTY DANCING: HAVANA NIGHTS/Theatrical
Company:
Lionsgate
Partner/Category:
FTD.com /Retail
Timing:
February 1st Quarter 2004
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-05
Companies Involved
Tuck

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