Partnership:

DIRTY DANCING: HAVANA NIGHTS and Kay Jewelers

Description:

Kay Jewelers developed a Valentine`s Day sweepstakes promotion tied to the film DIRTY DANCING: HAVANA NIGHTS. For approximatley one month before Valentine`s Day, the sweepstakes offered in-store entry as well as access to the promotion on Kay.com where there was a chance to win the grand prize, a Leo Diamond ring. Key Jewlers supported the sweepstakes with in-store signage at more than 700 mall locations. Collateral material included POP displays at store enttances, entry blanks and counter cards.

Partnership Opportunity:
DIRTY DANCING: HAVANA NIGHTS/Theatrical
Company:
Lionsgate
Partner/Category:
Kay Jewelers /Retail
Timing:
January 1st Quarter 2004
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-05
Companies Involved
Tuck

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