Partnership:

DIRTY DANCING: HAVANA NIGHTS and Knorr

Description:

Knorr, a premier food brand of the Hispanic world, partnered with DIRTY DANCING: HAVANA NIGHTS. The promotion was full of Latin "flavor" and allowed consumers to register by visiting the Knorr website and receive free discount certificates to see the movie at the theater of their choice. This offer supported an orchestrated promotional campaign targeted to the Latin market that included radio, magazine, online media, and in-store material signage.

Partnership Opportunity:
DIRTY DANCING: HAVANA NIGHTS/Theatrical
Company:
Lionsgate
Partner/Category:
Knorr /CPG
Timing:
February 1st Quarter 2004
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-05
Companies Involved
Tuck

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