Partnership:

DIRTY DANCING: HAVANA NIGHTS and Revlon

Description:

Revlon continued to associate their brand with the glamour and style of Hollywood as an exclusive partner with DIRTY DANCING:HAVANA NIGHTS. This integrated global campaign was supported with a television and print campaign, in-store displays, and an on-line component. The campaign also included a special limited-edition color collection-the REVLON HAVANA NIGHTS COLOR COLLECTION. This product was distributed in connection to the films debut with its availability in mass outlets and drugstores nationwide. The collection featured shades that were worn by the lead female characters in the film. Revlon worked with Kobin Enterprises Ltd., a global entertainment and sports marketing agency, for this integrated partnership.

Partnership Opportunity:
DIRTY DANCING: HAVANA NIGHTS/Theatrical
Company:
Lionsgate
Partner/Category:
Revlon /Health & Beauty
Timing:
February 1st Quarter 2004
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-05
Companies Involved
Tuck

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