Partnership:

DIRTY DANCING: HAVANA NIGHTS and Southwest Airlines

Description:

Southwest Airlines Spirit Magazine partnered with DIRTY DANCING: HAVANA NIGHTS in their sweepstakes that offered two round trip tickets on Southwest Airlines to a hot tropical destination. Hotel accomodations and other surpises were included. A full-page color advertisment in the January 2004 issue of Spirit Magazine drew attention to the film and provided more details about the promotion. The partnership also acted as a spotlight to Spirit`s Hispanic launch which featured culturally relevant edit throughout every issue and special bilingual editorial sections twice a year.

Partnership Opportunity:
DIRTY DANCING: HAVANA NIGHTS/Theatrical
Company:
Lionsgate
Partner/Category:
Southwest Airlines /Travel
Timing:
February 1st Quarter 2004
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-05
Companies Involved
Tuck

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