Partnership:

DIRTY DANCING: HAVANA NIGHTS and Univision

Description:

Univision partnered with DIRTY DANCING: HAVANA NIGHTS to draw upon the Latin theme. TeleFutura and Galavision aired a half hour special that featered the making and behing the scenes of DIRTY DANCING: HAVANA NIGHTS. Enhancing the value of the promotional partnership between the two was due to the fact that TeleFutura, Univision`s 24-hour general-interest broadcast televsion network, was America`s fastest growing Spanish network.

Partnership Opportunity:
DIRTY DANCING: HAVANA NIGHTS/Theatrical
Company:
Lionsgate
Partner/Category:
Univision /Television
Timing:
February 1st Quarter 2004
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-05
Companies Involved
Tuck

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