Description:
Offer for 1 of 5 plush Wild Discovery Babies free with proofs from 4 Dole products. Program includes on-pack art, POP and a 2-page FSI.
Also included an account-specific sweepstakes awarding 120 Discovery Channel adventure trips to Hawaii.
Partnership Opportunity:
DISCOVERY CHANNEL/Television
Company:
Discovery, Inc.
Partner/Category:
Dole Foods /CPG
Timing:
4th Quarter 1998
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2017-06-15
Companies Involved
Discovery, Inc.
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