Discovery Channel partnered with Jeep to celebrate the release of SERENGETI, a six-part mini-series on the Discovery Channel. 

Jeep was the exclusive presenting partner for all six, commercial-free, episodes of SERENGETI. Additionally, Jeep hosted a Safari Sweepstakes giving fans a chance to win $20,000 towards their own Serengeti adventure. Fans were able to enter the Sweepstakes by filling out the form on discovery.com/serengetisweeps.