Partnership:

Disney and CASETify

Description:

Global household and lifestyle band CASETiFY partnered with Disney in a debut co-branded collection.

CASETiFY leaned into the classic story behind Disney's Mouseketeers, incorporating a modern day spin through innovative tech accessories. The Disney x CASETiFY series centered around tech accessories was titled, "The Mickey Mouse Club".

The collection included special edition Mickey Mouse designs, along with charming colorways, floaty icons, puffy silhouettes, and much more.

Customization was also heavily featured as part of the product line as customers had the oppurtunity add customize monograms and personalized text to the Ultra Protective Impact Case.

The partnership line ranged from the iPhone, Samsung, AirPods, MacBook, iPad, Apple Watch, Wireless Chargers, 2-in-1 Grip Stands, to the  CASETiFY UV Sanitizer.

Partnership Opportunity:
Disney/Home Entertainment
Partner/Category:
CASETify /Household
Timing:
February 1st Quarter 2021
Target:
Male
Female
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Promotional Elements:
Licensed Product
Branded Content
Product Demonstrations / Sampling
Media Elements:
Direct Marketing
Email
Mobile
Online
Social Media
Created On:
2021-02-17
Last Modified on:
2021-02-18
Companies Involved
Tuck

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