Partnership:

Disney and Fila

Description:

Disney teamed with prominent sporting goods company Fila for a promotion celebrating popular Disney villains and anti-heroes such as Cruella De Vil.

The collection was composed of T-shirts, crop tees, hoodies, leggings, jackets, skirts and a matching set featuring The Queen of Hearts themed half-zip jacket and bike shorts, created in a bold checker print with heart detailing. All items were branded with imagery drawing on Disney's vast catalog of infamous Disney Villains.

Retail prices for the items ranged from $39 through $110. The Disney and Fila collection was available exclusively at Urban Outfitters.

Partnership Opportunity:
Disney/Other
Partner/Category:
Fila /Fashion
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-04-16
Companies Involved
Tuck

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