Partnership:

Disney and Vespa

Description:

 Disney has just presented its very own customized version of the Italian Vespa scooter, and it integrates a melange of Mickey Mouse imagery to celebrate Disney’s values of storytelling and escapism as it approaches its 100th anniversary.

The famous Vespa scooter has been hit with Disney’s classic red, white, and yellow, the same hues that have been synonymous with Walt Disney’s most famous mouse for decades. Additionally, the scooter’s yellow wheels reference Mickey Mouse’s shoes, while the all-black mirrors recall his unmistakable round ears.

Both sides of the scooter have also been decorated with a graphic pattern that outlines Mickey Mouse’s silhouette and the character’s signature is then featured on both the saddle and the front shell. Rounding off the collaboration, the bike comes accompanied by a matching helmet in the same color scheme.

Partnership Opportunity:
Disney/Classic Characters
Partner/Category:
Vespa /Automotive
Timing:
June 2023
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Branded Content
Window Clings / Banners / Decals
Media Elements:
Mobile
Online
Social Media
Created On:
2023-07-19
Last Modified on:
2023-07-19
Companies Involved
Tuck

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