Partnership:

Disney and Yoto

Description:

Disney as well as Pixar partnered with the kid-friendly audio platform Yoto on an exciting promotion featuring beloved Disney and Pixar characters.

The partnership consisted of Yoto launching content featuring Disney and Pixar characters. Disney content was created and promoted by Yoto that could be accessed through the platform on its Yoto Player smart speaker. The partnership included exclusive content for the Yoto device.

The Disney partnership with Yoto launched with Frozen and Moana stories.

Partnership Opportunity:
Disney/Theatrical
Partner/Category:
Yoto /App
Timing:
May 2nd Quarter 2021
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Family
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
Created On:
2021-05-04
Last Modified on:
2021-05-17
Companies Involved
Tuck

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