Partnership:

Disney Music and Valpak

Description:

Valpak is giving consumers the chance to kick off 2021 with some extra cash while they enjoy their favorite Disney sounds from the Disney Hits playlist year ‘round.

To get the year off to a great start, for the month of January, Disney Music Group is doubling (yes doubling!) the usual Valpak Instant Win prize to $200.

Leveraging the magic that only Disney music can bring, the blue envelope will drive consumers inside for deals on the products and services they want and need. After all the holiday spending, families across America will be looking for savings in categories like health, home services, beauty, fitness, grocery and local dining – an industry in need of support now more than ever – and Valpak is their go-to resource.

The iconic Blue Envelope of Savings will also promote “The Happiest Playlist on Earth,” where fans can listen to a collection of their all-time favorite Disney songs from films and television, plus new classics  including “Soul” and “Frozen 2,” “The Lion King,” “Aladdin,” “Frozen,” “Coco” and many more.  These can be accessed by scanning a QR code on the envelope, so staying connected to entertainment is fast, easy and fun.

Partnership Opportunity:
Disney Music/Music
Company:
Valpak
Partner/Category:
Valpak /Publishing
Timing:
January 1st Quarter 2021
Target:
Female
Preschool
Kids (6-11)
Tweens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Promotional Elements:
Premiums / Giveaways
On Pack
Media Elements:
Direct Mail
Mailer
Mobile
Print Advertising
Created On:
2021-01-14
Last Modified on:
2021-01-28
Companies Involved
Chris B
Chris B Director of Marketing Partnerships & Promotions Valpak
Tuck

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