Partnership:

Disney Music Group and Calm App

Description:

Disney Music Group partnered with the Calm to make select Disney Music instrumental albums available on the app.

The partnership brought Disney Music Group's Peaceful Piano album series and playlist to Calm, the #1 app for sleep, meditation and relaxation. The partnership allowed users to listen to peaceful piano lullabies of Disney Classics which could be accessed in the Music section of Calm.

The songs included were "Once Upon A Dream" from Sleeping Beauty, "Reflection" from Mulan, "A Whole New World" from Aladdin and more.

Partnership Opportunity:
Disney Music Group/Music
Company:
Disney Music Group
Partner/Category:
Calm App /App
Timing:
September 3rd Quarter 2020
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-09-23
Companies Involved
Tuck

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