Description:
Disney Music Group and Caruso partnered together to create a brand experience for festival-goers.
The partnership included Disney Music Group create the H20 + Beauty Oasis. The activation took place at the Zenyara property at Stagecoach that included a human-made beach.
During the day, over 600 VIP attendees, such as fashion and beauty influences, received spa treatments as well as singer-songwriter sessions. At night, over 2,000 guests were treated to performances from artists like Kelsea Ballerini.
Partnership Opportunity:
Disney Music Group/Music
Company:
Partner/Category:
Caruso /Attractions
Timing:
April 2nd Quarter 2018
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults
Female
Adults 18-24
Adults 25-34
Adults
Promotional Elements:
Event / Activation / Experiential
Other
Other
Media Elements:
Mobile
Online
Social Media
Other
Influencers / Brand Ambassadors
Celebrity Appearance / Endorsement
Online
Social Media
Other
Influencers / Brand Ambassadors
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2019-11-20
Companies Involved
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